WEBSITE DEVELOPMENT
Getting them to your website is only half of the hurdle; converting visitors to customers takes a lot more steps and favorable impressions. Stats tell us that 32% of potential consumers will not return to a website if they didn’t have a positive experience, and 52% say that they are less than likely. And only 16% say that they will likely return to an e-commerce website if they were not happy with their experience. What does that tell us? If you don’t have a favorable website, you can get all the traffic possible, but they likely won’t purchase or call you, and they most assuredly will not be back.
Getting them to your website is only half of the hurdle; converting visitors to customers takes a lot more steps and favorable impressions. Stats tell us that 32% of potential consumers will not return to a website if they didn’t have a positive experience, and 52% say that they are less than likely. And only 16% say that they will likely return to an e-commerce website if they were not happy with their experience. What does that tell us? If you don’t have a favorable website, you can get all the traffic possible, but they likely won’t purchase or call you, and they most assuredly will not be back.
The Importance of Functionality
42% of site visitors report that they will leave and find a competitor page if a website is not functionally simple. Things that they look for are layout design, slow response time, and lack of visibility. 40% of people will leave a website if they have to wait more than 3 seconds for the page to load.
It Has to Be Pretty!
It isn’t just about being functionally simple; 38% of visitors will leave a website if they don’t like its look or layout. Also, since websites are now your brick-and-mortar to the world, it has to match your brand image. If you are in the tech industry and you have design work and a logo that looks like it’s out of the 70s, consumers are quick to judge. After all, if you can’t keep up with a cutting-edge design, easy navigational tools, and an updated logo, what does that say about you being on the cusp of innovation?
It Has to Be Authentic
People are getting increasingly wary of authenticity in their daily lives, relationships, and the internet. If you want to attract local and national business, then it is important to fit your brand image. Visitors don’t want to see stock images of people who probably do not work for you or imagery that doesn’t quite fit. When possible, it is always best to use real images by hiring a photographer and videographer.
Video is a Must
The stats are in: 87% of marketers admit that video displays have a positive ROI versus just static images, and over 60% of marketers deem video to be “very to extremely important” as a tool in your overall marketing strategy. 84% also believe that video helps with lead generation, and 86% report that videos have boosted their overall website traffic. The numbers don’t lie, and neither will we.
It Has to Be User Friendly
Where people used to research businesses primarily on their laptop or computer, 82% of shoppers now report that they use their mobile phone to search for products and services versus their laptop. That makes mobile-friendliness more important than ever. But not all website layouts are conducive to mobile-friendliness, nor are all web designers experts at keeping all things constant – A Digital Media Company is.
You Can Make the Prettiest Website Possible – But If It Isn’t SEO-Friendly, No One Will See It
Along with all the other ingredients that it takes to build a website, SEO strategy is the key. Sure, you can pay for all of the bells and whistles, hire a designer to make it look pretty, and have amazing navigation, but that’s all for nothing if you can’t get viewers to land there. Driving traffic has to be from the ground up, which means static pages with the appropriate SEO built in.
So sure, we can build you a pretty website with all the bells and whistles, and we will, but we will also have the inner beauty of SEO professionalism and all of the ingredients you need to get your niche market there and then get them to convert to consumers.
