SOCIAL MEDIA MANAGEMENT
The average business owner understands the value of using social media as a tool to gain exposure and brand awareness for their company, but that doesn’t necessarily mean that they understand how to use it or even have the time. We hear from potential clients all the time that they post frequently, but posting for posting’s sake is not only not the whole story. If done incorrectly, it can end up doing more harm to your brand than good.
The average business owner understands the value of using social media as a tool to gain exposure and brand awareness for their company, but that doesn’t necessarily mean that they understand how to use it or even have the time. We hear from potential clients all the time that they post frequently, but posting for posting’s sake is not only not the whole story; if done incorrectly, it can end up doing more harm to your brand than good.
It Might Not Be Rocket Science, But There is Science To It! Don’t Let Others Tell You Differently!
Finding followers, gaining viral exposure, and understanding Instagram reels, Facebook, or TikTok ads is not as easy as it seems. Although it isn’t rocket science, there is a science to it. We don’t just guess about where your advertising budget should be allocated and give it a shot; we use analytics, algorithms, and all the quantitative tools at our disposal to ensure that we aren’t wasting our time or your money.
Social Media Traffic Does Not Translate into Foot Traffic Unless Done Correctly!
The only real way to measure if your social media management campaign is working is through your bottom line. Seeing social media traffic doesn’t necessarily always translate into traffic to your website, your brick-and-mortar store, or convert to profits. If you aren’t seeing the value in your social media marketing, we are the solution.
Transparency and Accountability
What other type of service would you hire, sit back, pay monthly, and hope that it “catches”? Our guess is “none,” yet we see countless businesses falling for the long-term strategy argument, as if what they see in their daily processes isn’t real because some magic is working behind the scenes. That is the way that most marketing companies work: taking your monthly membership like a gym and providing no results. We hold ourselves accountable in all that we do, and if it isn’t working for you, that doesn’t work for us.
Being Proactive is the Only Way to Be an Active Pro!
If you feel as though you can’t keep up with all the ways that people get their entertainment, you are not alone. Social media apps are becoming like everything else: a flash in the pan. Where YouTube was once where people went to get their clips and videos, TikTok made it more instant, making YouTube obsolete for some audiences. The thing about social media is that different generations behave differently, so the key is to know where your audience is so you can be front and center to find them – so they don’t have to find you!
All That Is Old Is New Again!
There is a reason why bell-bottoms and 80s shoulder pads and high-waisted jeans return after a couple of decades. Truly, all that is old will be new again if given time. At A Digital Media Company, we understand that trends come and go, but they all have one thing in common when it comes to marketing: understanding your audience, figuring out how to find them, and being in as many places as possible at once.
It Comes Down to the Basic Concept of Advertising. Period.
We have one foot in the latest technology and tools and another in the basic concepts of advertising. People’s behaviors might seem to change, but when it comes to how they pick their products and services; they will always choose someone they trust, a name that they recognize, and a business with a proven track record.
