Social SEO is similar to traditional SEO because it involves using keywords and information in your posting via captions, subtitles, closed captions, and alt-text that seeks to increase the number of times your content surfaces when people use social media browsing. Just as with SEO, it all starts with identifying and using the right keywords. But, how do you find the right keywords? The key is to understand how users search for content that matches your industry or brand.
The Best Tools to Start Your Keyword Search for Social SEO
Google Analytics: Google Analytics identifies keywords that are already driving users to your website. You can’t necessarily assume that the same keywords will similarly drive your social media audience. It is, however, a great first step.
Footsie Insights (by Brandwatch): This tool allows you to use a feature to identify words that are commonly associated with and used in relation to your industry or specific brand identity.
SEM Rush Keyword Magic Tool: You can use SEM Rush’s keyword tool that helps to identify and generate common and additional key phrases and words according to suggested similarities.
Google Trends: Google Trends allows you to enter a specific search term. It also generates a graph by region or interest over time. For YouTube-specific searches, you can change the menu to YouTube Search from Web Search, and gain better YouTube insights.
Hootsuite: Hootsuite allows you to set up listening streams that look for language commonalities related to discussions about your industry, product, specific niche, or brand
Individual social networks search bar: Each social network allows you to type a keyword or keyword phrase and it will automatically fill in similar searches, just like Google does.
Which Socials are Best for SEO?
All socials offer some sort of opportunity for you to incorporate an SEO strategy. However, which one will work best for your individual needs? That is a difficult question to answer across the board. The network that you can gain the most from is the one that is more heavily concentrated on your intended audience. Therefore along with a keyword search, it is critical to do an audience search.
For SEO functionality, YouTube is a social that functions the most closely like Google in terms of SEO. That should not surprise anyone being that it is a Google product. Beyond that crossover variation, Pinterest ranks well if you are in an industry that is highly based on visual aids. Facebook Pages tend to work well for local businesses, and LinkedIn pages often are best for general business searches. Google is currently working with both TikTok and Instagram to align videos to correlate with the same concept design as SEO.
Social Media SEO and Website SEO A Winning Combination
Social media used to be very separate from SEO in terms of ranking. However, the two are finding more commonality than ever before. If you want to ensure that you have a comprehensive business marketing campaign where SEO feeds SMM and in reverse, then it is a good idea to make good use of SEO practices across all platforms. You can look at your website as the information or placard for how people find you and find out about you. Social media, however, is the driving force that makes people want to know more about you.
We Combine Social SEO and Website SEO All Under One Roof!
For a winning social media campaign that ties into your overall marketing and SEO, it is important to find an agency like A is for Advertising. We combine it all under one roof. We don’t just know one area of marketing or think that it is black and white, it takes creativity and knowledge of all things advertising and marketing to understand where your resource allocations are most effective and to use all the tools and resources available. Contact us today and let’s start on something that works to take your brand to the next level across!
