REPUTATION MANAGEMENT
Pre-internet, a business’s reputation boiled down to word of mouth, years of incorporation, or brand recognition, which either took a long time to build or a lot of money to achieve. The internet came in and leveled the playing field, allowing small businesses to build their reputation and management pretty quickly if they were honest, offered good value, and had consistent ratings.
Pre-internet, a business’s reputation boiled down to word of mouth, years of incorporation, or brand recognition, which either took a long time to build or a lot of money to achieve. The internet came in and leveled the playing field, allowing small businesses to build their reputation and management pretty quickly if they were honest, offered good value, and had consistent ratings.
The Stats Don’t Lie – And Neither Do We
95% of consumers read online ratings and reviews before they go with a service or product. 9 out of 10 read reviews before they make any decision about buying. In 2021, 70% of online potential buyers read anywhere from one to six reviews before deciding, so it isn’t just about the quality – quantity counts, too.
96% of consumers look specifically for negative reviews and a business’ response to them. 49% of consumers trust online reviews and ratings just as much as they do personal ones from friends and family members.
According to recent statistics, Millennials do not trust conventional advertising. So if you are going to choose to focus on something, a positive rating or review is going to win out over paid advertising.
They Not Only Have a Threshold for Positiveness – They Want More!
Not only do consumers have a cut-off threshold of 3.3 stars for considering hiring a product or service or for purchasing, but they also want to see more than a hundred reviews before they think that it is really a fair assessment. Most consumers also use filters when looking for a product or service. According to statistics, 7 out of 10 will filter out a minimum rating or review for viewing their search returns.
Reviews and Ratings Mean Everything
The new way to build your reputation (while at the same time destroying it) relies on reputation management. As a business, you know that you can’t please everyone all the time, but in the age of the internet, people can leave you a bad review without ever reaching out to you at all…and if no one is watching, it can severely damage your reputation and your bottom line. Our reputation management not only seeks out positive testimonials and reviews, but we also reduce the risk that someone can undo all of your hard work on a whim.
Building Your Reputation Through Solicitation
It isn’t that hard: you provide a service, and you ask people to rate you on Google. But how many people actually do? Just like sending an invite to a wedding with a return stamp, if you don’t make it easy for people to rate and review you, it is not very likely that they will go the extra step. At A Digital Media Company, we make it easy for your clients to review and rate you, and we also go the extra step to make it visible to potential clients. We manage your Google account to ensure that you are getting the positive exposure that puts you in front of your audience.
How Closely Are You Watching? Don’t Let Us Protect You!
As a business owner, you should be involved in the big picture, the daily grind, and making sure that your business is moving in the right direction. The last thing you have time for is to watch for every review and rating that comes through. The problem is, taking your eyes off of your reputation can end in disaster.
We Not Only Solicit – We Protect!
The fewer ratings and reviews that you have, the more any harmful or bad ones can put a dent in your reputation. We not only solicit reviews and stay on top of your customers, but in a kind and reminding way, we stop bad reviews from being bad for your business. If you aren’t watching, you can end up really putting a dent in your digital marketing and social media campaigns and not know until real damage is done.
