DIGITAL ADVERTISING
A Digital Media Company is a custom-tailored full-service digital marketing agency that believes in transparency and accountability for our clients. Others will tell you that digital marketing is complex, but we know it doesn’t have to be. We understand that our clients put their resources and their trust on the line by hiring A Digital Media Company, and we take that very seriously.
A Digital Media Company is a custom-tailored full-service digital marketing agency that believes in transparency and accountability for our clients. Others will tell you that digital marketing is complex, but we know it doesn’t have to be. We understand that our clients put their resources and their trust on the line by hiring A Digital Media Company, and we take that very seriously.
The Stats Don’t Lie – And Neither Do We
PPC ads now make up 45% of page clicks, with nearly 75% of people saying that ads made it easier for them to shop and find what they were looking for. 40% of clicks are won by the top three paid-ads positions on any given search page. And PPC is considered the most successful form of online marketing and advertising that a business can use to gain exposure. According to Google, Google Ads on average enjoy a 200% ROI from PPC advertising – if and only if it is used correctly.
Customized Targeted Campaigns
As an agency, our mission is not to use trial and error as an approach to allocating your marketing budget. Instead, we customize targeted campaigns to get our clients the results they deserve. Marketing is not and has never been a matter of one-size-fits-all, and digital marketing is no different. We work hard to single out your niche audience and then devise ways to grab their attention, engage with them, and persuade them to choose you – because you chose us to do so.
There is Nothing New in Advertising; It Comes Down to Outsmarting Your Competitors. Period!
Not all of us can remember the Yellow Pages, which was the first formal way to advertise to the masses. It was a list of businesses, broken down by name and number and listed alphabetically. So people would open it up, find the first listing, and call. What businesses discovered was that Abe Plumbing got way more business than a plumbing company starting with a different letter. Soon there was A Plumbing, then AA Plumbing, then AAA Plumbers…it is the same today, but the game has changed. We don’t have to reincorporate you anymore, but we do have to find a way to make you stand out. With Google’s saturation of ads and monopolizing the market, A+ Plumbing tactics aren’t going to work anymore – but we know what will.
Paid Search Advertising
Search engines aren’t in the game for altruistic reasons; they are in it to make a profit. Over the past several years, it has become increasingly difficult to use free channels to increase your website rankings and put you in front of your audience. Paid Search Advertising, also called “pay-per-click” or “PPC”, is an excellent and powerful tool to enhance your business presence and visibility, but only if you use it correctly. You can’t attract your niche market if you don’t know what drives them, nor can you drive them to your website if you can’t find your way to them. Our targeted paid search campaigns aren’t about throwing a dart and hoping it sticks or wasting your resources finding what might work. We know what works and how it all works so that it works for you and your company by increasing your bottom line. Our proven methods work. Period.
Remarketing – Once Is Not ENOUGH
Sometimes it takes more than getting in front of your audience just once; most customers need multiple exposure points to purchase or act. According to statistics, remarketing ads have a 50% higher conversion rate compared to other types of advertising. It also helps to build brand awareness and keep your company at the forefront of consumers’ minds. Remarketing is an intentional tactic that ensures that you are seen again and again. It is no coincidence that as a consumer, you see pop-up ads for products and services that you recently researched and didn’t buy – that is remarketing at work.
